Intro

COST EFFICIENT, HIGH PRODUCTION VALUES, QUICK TURNAROUND

I set up Moflo, shorthand for Motion & Flow, as a direct result of the interest people were showing in using me for film & video work. When Canon brought out their 5D Mark II with HD video capabilities, it seemed churlish not to check out what all the fuss was about. Before you could say ‘extreme shallow depth of field’, I was hooked. Now, I’m a Photographer, a Director, a Director of Photography, even a Camera Operator.

It seems that my background as a fashion photographer has prepared me well for the demands of the moving image. I know what makes a great image and how to get it fast (DoP and Camera Operator); I have had to deal with all types of people and coax a great performance out of them (Director); I have lit hundreds of different sets and locations (DoP and Gaffer)…

Looking back on events, this new direction seems inevitable. The need for video material, especially for the internet, is growing faster than it can be produced. Many projects do not require the services of established commercial production houses and there needs to be a professional alternative. It seems that I, and others like me, are this alternative.

Moflo specialises in projects that need to reach their target audience fast. In a world where information spreads at the click of a button, being able to get your ideas out there quickly is essential for an idea to remain relevant. Having an idea getting bogged down in the production pipeline is no longer an option.

With the technological advances in digital and visual media, it is now possible to deliver high quality video without the need for prohibitively expensive equipment, large crews and larger budgets. At Moflo, I work with a small crew of forward-thinking individuals who understand that the future of video is in being able to move fast and adapt to any given situation. Quick in, quick out.

If you’re worried that this means that Moflo does not care about the end quality of your product, then all I can say is have a look at the video work shown here.

Then, if you’d still like to see more, check out my Fashion & Advertising work in the Photography section. Maybe you even have a project that requires both stills and moving image…