Tim Maher

UPM Biofore – The Director’s Cut

tim — Mon, 21 Jan 2013 14:26:12 +0000

Something a little different from UPM… Sure, they do trees and paper (sustainable forestry) but what about all the other stuff. We were given a brief to provide a visual ‘wow’ factor to showcase their innovative approach to all things forestry: their R&D in Biofuel and Bio-energy, their technological advances in fibrils and composite materials… As you can see, I know a lot more now than I did before about this subject. Great to see such a big player as UPM taking a lead towards a greener world. Enjoy the video (and try to view it in full HD, for the full effect)!

Director: Tim Maher

Producer: Leandro Righini / Capefinn

Stockmann’s Beach Boys and Girls

tim — Mon, 21 Jan 2013 12:20:38 +0000

I know we’re in the middle of winter, it’s cold and grey outside… So, when better to post Stockmann’s ‘Hot Fun in the Summertime’. Sunshine, iridescent colours, and a surf board, what’s not to like!

Art Director: Marleena Heikkilä / Stockmann

Stylist: Sofia Oksanen

Hair & Make-up: Anu Levy

Stockmann’s Little Big People

tim — Mon, 21 Jan 2013 11:54:33 +0000

Too young to be cool? Not when you look at these kids! It doesn’t matter if they’re hanging out with their mates or going to the next sophisticated cocktail party, they’re ready…

Art Director: Marleena Heikkilä / Stockmann

Stylist: Mila Pentti

Hair & Make-up: Anu Levy

Stockmann & the Classic Modern Twist

tim — Fri, 10 Feb 2012 13:15:09 +0000

There’s something so wonderfully simple with this story. I love how you can create such a strong environment with so little; with just the pastel coloured backgrounds, the retro furniture and small pieces of ‘office’ carpet, you’re ready to go.

Once we had decided upon the set, the mood pretty much seemed to write itself. Shadows would have got in the way so a totally non-directional light was the obvious choice. Then, with the models, we went for very understated, subtle poses and expressions. Anything stronger just felt wrong. They were fantastic!

Many thanks to all. Hugs and kisses etc…

Client: Stockmann

AD: Marleena Heikkilä

Stylist: Teri Niitti

Hair & Make-up: Janne Suono

Models: Saori & Jordi / M4 Models

Helsinki Transport Authority #5

tim — Tue, 20 Sep 2011 14:22:22 +0000

All I can say is, thanks Dynamo and HSL. I love my job!

Wonderfully subtle understatement in the imagery, allowing the personal stories in the copy to take centre stage. The metro sign reflected in the water, the hint of a dog, the scuffed shoes with the untied shoelaces, the boy’s out-of-focus face, the elderly couple behind the sunflowers… So enjoyed working on these. (A quick sidenote, to see the horizontal versions, check out the ‘Advertising’ section in ‘Photography’)

Client name: HSL

Ad agency: Dynamo

Art director: Pia Pitkänen

Moving On

tim — Thu, 15 Sep 2011 11:35:40 +0000

An editorial fashion story, but with movement. Studio-based fashion editorial is such a particular artistic medium, the lighting, the styling, hair & make-up, the model…, that I felt it’d be wonderful to transpose those elements to a ‘videditorial’.

So, no narrative here, just a beautiful model, with beautiful styling… And, voila! Amazing how much fun can be had in a day.

Thanks to everyone for their hard work and energy:

Model: Christel / Paparazzi Model Management

Fashion Editor: Sakke Hytönen

Hair & Make-up: Kristel Tamm / Loisto

Director: Tim Maher / moflo

Producer: Leandro Righini / Capefinn

Editor: Jussi Hellsten / ZOMG!MEDIA

Colour Grading: Timo Luomanen / Post Control

Graphics: Hash Varsani / Not Guilty Atelier

Helsinki Transport Authority #4

tim — Thu, 23 Jun 2011 10:49:13 +0000

Another lovely campaign for Helsinki Transport Authority by the creative team at Dynamo, celebrating the arrival of summer.

Personal ‘snapshot’ moments, the idea of looking into other people’s lives and briefly sharing their joyful experiences… I love their simplicity. And, let me tell you, simplicity in advertising requires a fine balance. For example, without the strong graphic copy, you’d probably need to emphasise the HSL elements more in the actual image, maybe making the HSL boat bigger, or bringing the bus stop sign more to the foreground. But doing that would then interfere with the most important part that the image is trying to capture, the personal stories that are being told. So glad the clients understand this. In these images, copy and image work together just perfectly. Really pleased with the result. I won’t go on about all the technical details to keep the images looking simple (and summery), trade secrets!

And big kudos to the little girl for smiling away on a cold spring morning. What a star!

Client name: HSL

Ad agency: Dynamo

Art director: Pia Pitkänen

Stockmann Let’s the Sunshine in

tim — Wed, 09 Mar 2011 08:11:24 +0000

When we shot this, it was minus 20 outside. With a couple of big fresnel lights in the studio, sunny days were here again…

Keeping things simple is hard; with no props or set, there’s nothing to hide behind. Without a good team around you, it can go badly wrong. Not this time! I love the use of space, the shapes, the shadows. The models were fantastic and worked really hard to add that something special to the images. Very pleased with the result.

Client: Stockmann

AD: Marleena Heikkilä

Stylist: Sakke Hytönen

Hair & Make-up: Anu Levy

Models: Enel / M4 Models, Dovile / M4 Models, Elias / Paparazzi

Nokia N8 Video #4

tim — Tue, 22 Feb 2011 10:11:40 +0000

This will give you more info about the whole project. Some of the rigs have a starring role in this video and you can see us all working hard, trying not to have too much fun.

Director: Tim Maher

Account Director: Joel Diamond / 1000heads

Producer: Leandro Righini / Capefinn

Camera Operator & Editing: Jani Johansén

Music: Yoav

Nokia N8 Video #3 – Climbing

tim — Tue, 15 Feb 2011 16:54:20 +0000

After jetting to Washington for the Zero-G flight, London for the Capoeira, Ice skating, and Silk Acrobat, Berlin for the Skateboarding, it was off to Olhava in Finland’s Repovesi National Park for a bit of Climbing. What a spot! A sheer wall of granite rising straight up out of the lake and disappearing into the blue skies. Spectacularly different from all our other locations, a little respite from all that concentrated humanity. Enjoy the Peace!

Director: Tim Maher

Account Director: Joel Diamond / 1000heads

Producer: Leandro Righini / Capefinn

Camera Operator & Editing: Jani Johansén

Climber: Andy Gullsten

Music: Sasha Righini